Accelerating long-lasting growth

In today’s competitive market, differentiation is a critical success factor. Successful companies have a unique value proposition in place and define their target markets from there. They boost their hitrate and keep the cost of sales under control.

But in practice, Sales and Marketing departments in many companies are not aligned and they have insufficient insight into their markets. Typical challenges for CEO’s striving to accelerate growth include:
 

• The strategy is not carried out effectively 
  Hence, it is not implemented consistently
• Departments do not work together and aim for different goals
• Attracting and retaining talented staff
• The market segmentation is not aligned with the unique proposition of products
• Communication is not aligned with the unique proposition of products
• Sales and Marketing departments don’t understand
  the challenges or pains of customers
• Sales and Marketing activities are not aligned with the product roadmap

Our customers implemented the following capabilities

Perpetos clients have managed to accelerate long-lasting growth, by implementing the following capabilities:

• Replacing ‘Competence-based hiring’ by ‘DNA-based hiring’
• Creating an environment that encourages development and involvement
• Communication and segmentation are based on customers’ pains and needs
• Making sure that departments strive for common goals
• Aligning their value proposition with the target market
• Producing ready-to-use sales support material
• Facilitating Sales to have consultative dialogues with your customers
• Defining change processes with managers and key staff,
  thereby ensuring acceptance

The result

One of our clients managed to quadruple its average speed of growth after implementing the capabilities listed above, and thanks to a scalable business model.