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VP Marketing Audit
Perpetos Audit © VP Marketing
How scalable is your organisation?
Please fill out the short questionnaire below. You will be able to read your results immediately after confirmation of your answers at the bottom of this page. Would you like to take the full audit? Feel free to contact us at any time.
With our offering, we create better value for customers than our direct competitors
Yes
No
New customers buy from us because of our reputation in the marketplace
Yes
No
We consistently inform our prospects about new product launches
Yes
No
Our market segmentation model is based on our company's strengths
Yes
No
Our organisation uses Lead Nurturing (ongoing communication to and influencing of prospects & customers, tailored to the various target groups)
Yes
No
The sales support material we develop is based on pains and needs of prospects, which we are able to solve with our unique value proposition
Yes
No
The sales support material we develop is aligned with the various stages in a prospect's buying cycle
Yes
No
The proportion of customers placing repeat orders is very high and/or increasing
Yes
No
Sales and marketing work in accordance with a formalised and written down selling process
Yes
No
We support our sales people with tools that actively support the structure of their discussions with customers
Yes
No
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Top 10 Corporate Challenges
Accelerating long-lasting growth
Adaptive organisation
Competitive differentiation
Funnel management
Leadership skills
Lead generation & Lead nurturing
Strategy execution
Sustainable profit growth
Talented staff
Top of mind awareness