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23 June 2010 - Herbots & Partners, a sister company of Perpetos, and BizLaunch today announce their merger agreement. The combined organisation will operate as BizLaunch. BizLaunch will actively support Sales & Marketing to maximise their company’s potential throughout the commercial chain - from Lead Generation to Closing. Herbots & Partners has been supporting companies with the optimisation of Sales Performance since 1982. BizLaunch, expert in Lead Generation, was founded in 2005 in collaboration with Solvay Entrepreneurs (ULB). Peter Staveloz, Managing Partner at BizLaunch: ‘Research turns out that over 40% of Sales are underperforming. We often see companies not maximising their potential because they are unable to align all steps in the Sales & Marketing process. This might be e.g. because their value proposition lacks differentiation, they are generating an insufficient amount of qualified leads or because prospects are ineffectively followed up.’ Pascal Persyn, Managing Partner at BizLaunch: ‘We are merging two companies with a passion for sustainable results. By joining forces, customers can now refer to our Sales & Marketing expertise throughout the entire commercial chain. Our methodology, for example, will help any sales organisation increase their performance. Our merger partner delivers up to date databases, enables continuous one-to-one communication, generates qualified leads and makes appointments for sales. An integrated approach is the best way of detecting and solving weak spots or misalignment .’ Typical projects of the combined organisation will include segmentation, the update and enrichment of contact databases, telemarketing, optimisation of customer and prospect relations, development of buyer-aligned messaging and sales- and marketing performance optimisation. BizLaunch takes services delivery and customer intimacy to a new and higher level, supporting the implementation until change is sustainably anchored within our client’s organisation. BizLaunch, based in Belgium, is a member of Perpetos Group. For more information about the merging companies, check www.herbotspartners.be and www.bizlaunch.be