Do you have an impact on your clients?
Your HR policy and business strategy
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Companies are finally beginning to realize that recruit ... read more
When it comes to training, businesses generally want th ... read more
We recently had a visit from the American research bureau, CSO Insights. This company develops benchmarks for how best to utilize employees, processes and technology to optimize sales. It surveys over 1500 organizations all over the world every year to support this development. The survey repeatedly concludes that companies with formalized sales processes work their way up to being a strategic...read more
European start-ups would benefit from looking at their English-speaking counterparts’ approach. Brits and Americans tend to focus on promotion from day one. They make sure their target audience becomes aware of their product while continuing to develop it. Belgian start-ups, on the other hand, for example, will invest every last cent on product development in the hope that the product will then...read more
Scientific research has shown that every buying cycle is a sequence of the same mental processes; almost as certain as a law of nature. Our Buying Clock is an easy way to see the willingness to buy of everyone involved in a potential sale: You can work out where the client is in Buying Clock by asking questions such as: Are 100% sure that the current situation has to change? What can you do with...read more